Event Management of VIP events which are an important marketing tool to increase and to maintain the loyalty of key customers. Every company and organisation has someone they consider a VIP. These people are often honoured with VIP events. These people could be:
The company’s top customer. In some cases, a top customer could represent up to 50 percent of a company’s business. For a non-profit organisation, a VIP could be the top donor. Some companies value customers who refer other businesses to them. Non-profit organisations may consider top volunteers as VIP.
How we plan a VIP Event
These VIPs are recognized in several ways from invitation only events to special weekend out of town where they are shown the utmost hospitality at a resort or exotic destination. Here are some ideas for hosting a VIP event:
Awards ceremonies are popular black tie events to honour VIPs. Most non-profit organizations hold annual banquets to honour top donors and volunteers. These events are often open to the news media so that pictures can appear in the local newspaper. The honourees often sit at a head table unless the award is surprise.
Invitation only events are a way to let VIPs know how important they are to your company or organization. These events could include:
- Box seats at a major sporting event where agourmet mealis catered. This can include all sports from Indy Racing to baseball. The bigger the sporting event, the better. World Series or Super Bowl tickets are very impressive!
- A day of golf at a country club.
- Private parties.
- Trips to private resorts.
These events are exclusive and often created just to honour VIPs with hospitality.
Trade shows are a popular way for business people to network and meet potential new clients. Often a private invitation only party will be held in the evening. Invite your VIPs to this party. It is an excellent opportunity to network one-on-one with the people who do so much for your business or organisation.
Most companies and organisations host annual meetings. A private cocktail party before or after the public meeting is a great way to honour VIPs.
Make sure your VIP can attend the event. It’s like beginning a football game without the star quarterback. If you are hoping to honour the VIP in secret, let someone close to them such as a spouse in on the secret. They will find a way to get the VIP to the event!
If your VIP doesn’t drink, a cocktail party or other alcohol related events are not a good way to honour them. This could be disastrous if your VIP is a recovering alcoholic or doesn’t drink for religious reasons.
When planning trips, consider several options: 1. Some people don’t like to fly. Find out if your VIP is one of them before offering to jet them off to an exclusive resort. 2. Some people don’t have time for vacations. Consider a VIP weekend. You will save money with a shorter trip. 3. Make sure the trip is for two people. Most people like to take their spouses or companions on their trips.
Finally, some people who you consider VIPs don’t want their good deeds revealed. This is particularly true in the non-profit world where many large donors remain anonymous. The last thing you want to do is to alienate your customer or donor by giving them unwanted recognition.